All Posts By

Jason Sherman

Jussie Smollett has created a crisis. For himself. Here’s how he can manage it best.

By | Crisis management, PR and social media, Public Relations | No Comments

Much has been written and said regarding Jussie Smollett’s alleged attack – before and after the likely truth came to light. All indications are he is guilty of a crime. And even worse, guilty of hurting the fight for justice and cause of others who face violence and unfair treatment for being gay, black or both. Oh, and he sure has upset the city that has hosted him and the Empire show for several years. After three weeks of police work and tons of resources spent on getting to the bottom of his attack, the entire narrative has been turned…

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Does your company listen carefully, consistently and responsively? PR and customer service need social media.

By | News to Share, PR and social media, Public Relations, Social Media | No Comments

During my 25+ years in the PR industry, I have seen how our work is continually evolving and adapting to an increasingly digitized world. Digital = greater access to information. It also means companies and the people they are engaging with have powerful tool and channels…and dynamic expectations that come with those. PR and social media are important bedfellows. Several weeks ago, Clutch, a B2B research and reviews firm, invited me to review the entirety of a thorough research study as well as its report on social media and its role in public relations. The organization then asked my thoughts. Several…

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SHERMAN communications & marketing Joins Clutch’s Research of the Best PR Agencies in Chicago

By | News to Share | No Comments

As a communications and marketing agency, we’ve worked hard to help businesses grow, profit and expand into new markets. We’re very proud of the public relations and marketing campaigns we’ve led over the years; and believe our track record and client relationships are a large component of our own success.   Our hard work is paying off. Clutch, an objective research, ratings and reviews platform in Washington, D.C. recently included SHERMAN communications & marketing in its coverage of the best public relations agencies in Chicago. Please note, we did not pay anything for this honor. This is not advertising.  …

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Top 10 Tips For Selecting The Best Public Relations Firm (for Your Needs).

By | Uncategorized | No Comments

You want to grow your organization, increase sales, promote new initiatives and expand your bandwidth on the web. Perhaps you’ve come to the conclusion that your message is the master and hiring a good, strategic public relations firm is the best way to create and share your message – and to help build your brand, sales and business. Getting all that done requires finding the best firm for your budget and needs. In this article, I will help you to: figure out what “best” might mean to your organization, create your short list of potential PR partners and ultimately select…

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How to select and hire a PR firm. Small Is the New Better: Three Reasons Why Boutique Is Better Than Big

By | Media Relations | No Comments

Who you entrust your public relations needs with makes all the difference to your marketing and communications success. When you select and hire a PR firm, think about the benefits of size – large and small. Because, yes, size does matter. Say you’re a very large organization looking for one communications partner / firm to manage multiple elements of your communications strategy. And, you need services such as trade-show marketing, social media, media relations, public affairs, investor relations, customer engagement, internal communications, etc. across several geographic regions where you do business. Well, a boutique firm may likely not have the…

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