All Posts By

Jason Sherman

Jussie Smollett has created a crisis. For himself. Here’s how he can manage it best.

By | Crisis management, PR and social media, Public Relations | No Comments

Much has been written and said regarding Jussie Smollett’s alleged attack – before and after the likely truth came to light. All indications are he is guilty of a crime. And even worse, guilty of hurting the fight for justice and cause of others who face violence and unfair treatment for being gay, black or both. Oh, and he sure has upset the city that has hosted him and the Empire show for several years. After three weeks of police work and tons of resources spent on getting to the bottom of his attack, the entire narrative has been turned…

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Does your company listen carefully, consistently and responsively? PR and customer service need social media.

By | News to Share, PR and social media, Public Relations, Social Media | No Comments

During my 25+ years in the PR industry, I have seen how our work is continually evolving and adapting to an increasingly digitized world. Digital = greater access to information. It also means companies and the people they are engaging with have powerful tool and channels…and dynamic expectations that come with those. PR and social media are important bedfellows. Several weeks ago, Clutch, a B2B research and reviews firm, invited me to review the entirety of a thorough research study as well as its report on social media and its role in public relations. The organization then asked my thoughts. Several…

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SHERMAN communications & marketing Joins Clutch’s Research of the Best PR Agencies in Chicago

By | News to Share | No Comments

As a communications and marketing agency, we’ve worked hard to help businesses grow, profit and expand into new markets. We’re very proud of the public relations and marketing campaigns we’ve led over the years; and believe our track record and client relationships are a large component of our own success.   Our hard work is paying off. Clutch, an objective research, ratings and reviews platform in Washington, D.C. recently included SHERMAN communications & marketing in its coverage of the best public relations agencies in Chicago. Please note, we did not pay anything for this honor. This is not advertising.  …

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