Top 10 Tips For Selecting The Best Public Relations Firm (for Your Needs).

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You want to grow your organization, increase sales, promote new initiatives and expand your bandwidth on the web. Perhaps you’ve come to the conclusion that your message is the master and hiring a good, strategic public relations firm is the best way to create and share your message – and to help build your brand, sales and business. Getting all that done requires finding the best firm for your budget and needs. In this article, I will help you to: figure out what “best” might mean to your organization, create your short list of potential PR partners and ultimately select…

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How to select and hire a PR firm. Small Is the New Better: Three Reasons Why Boutique Is Better Than Big

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Who you entrust your public relations needs with makes all the difference to your marketing and communications success. When you select and hire a PR firm, think about the benefits of size – large and small. Because, yes, size does matter. Say you’re a very large organization looking for one communications partner / firm to manage multiple elements of your communications strategy. And, you need services such as trade-show marketing, social media, media relations, public affairs, investor relations, customer engagement, internal communications, etc. across several geographic regions where you do business. Well, a boutique firm may likely not have the…

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