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Public Relations

Does your company listen carefully, consistently and responsively? PR and customer service need social media.

By | News to Share, PR and social media, Public Relations, Social Media | No Comments

During my 25+ years in the PR industry, I have seen how our work is continually evolving and adapting to an increasingly digitized world. Digital = greater access to information. It also means companies and the people they are engaging with have powerful tool and channels…and dynamic expectations that come with those. PR and social media are important bedfellows. Several weeks ago, Clutch, a B2B research and reviews firm, invited me to review the entirety of a thorough research study as well as its report on social media and its role in public relations. The organization then asked my thoughts. Several…

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