Marketing your sports related product, technology, event, team, venue or organization involves developing and sharing a compelling story with the right people, building strategic partners, profiling your superstars, building strong sponsorships, getting media attention and much more.
Launching a New Company to a World Stage
Since 2014, we’ve worked with Cercacor (see Cercacor Sports Marketing Case Study), helping this innovative company launch its first product, Ember – the world’s first, non-invasive hemoglobin tracker for endurance athletes. We work closely with professional athletes and sports teams, coaches, sports equipment manufacturers, associations, software companies and others in cycling, running and triathlon / IRONMAN. We’ve secured coverage in media outlets ranging from Sports Illustrated to the Los Angeles Times to Bicycling to Runner’s World.
We helped to officially launch Cercacor and Ember at the 2016 Consumer Electronics Show (securing nearly 30 regional and global print, online, radio and TV stories). We’ve also helped the company develop compelling exhibits; identify and engage with analysts, coaches, athletes and prospective partners; and gain significant media attention at other trade shows (including Interbike and the London Bike Show). We also developed and led a coaches’ roundtable to learn new insights, secured free “celebrity endorsements” and much more.
Active Transportation Alliance
We’ve also provided strategic counsel and event support to the largest cycling / transportation alliance in the Midwest.