What makes the difference between an average corporate brand and a great one? Employees who actively and enthusiastically engage in delivering the unique value proposition, every day.
How do you think employees of Apple, Starbucks, Trader Joe’s, Whole Foods and other great brands / organizations feel about their jobs? These employees are treated well, communicated with regularly, aware of the big picture and much more satisfied at work because of it.
And, the success of these great organizations is due in no small part to the way their employees positively and successfully engage with and serve their customers.
Organizations function best when management knows what its employees are feeling and thinking; communicates with them openly, frequently, and effectively (thus reducing confusion and distrust); is in alignment with employees; and when employees are positive ambassadors of the company. Not easy feats, but they all begin with effective employee communications.
Sound communications with employees is essential to achieving employee satisfaction. Good luck keeping your customers happy if your employees are not.