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reputation management Archives | Sherman Communications

Jussie Smollett has created a crisis. For himself. Here’s how he can manage it best.

By | Crisis management, PR and social media, Public Relations | No Comments

Much has been written and said regarding Jussie Smollett’s alleged attack – before and after the likely truth came to light. All indications are he is guilty of a crime. And even worse, guilty of hurting the fight for justice and cause of others who face violence and unfair treatment for being gay, black or both. Oh, and he sure has upset the city that has hosted him and the Empire show for several years. After three weeks of police work and tons of resources spent on getting to the bottom of his attack, the entire narrative has been turned…

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