Tag

the best fit Archives | Sherman Communications

How to select and hire a PR firm. Small Is the New Better: Three Reasons Why Boutique Is Better Than Big

By | Media Relations | No Comments

Who you entrust your public relations needs with makes all the difference to your marketing and communications success. When you select and hire a PR firm, think about the benefits of size – large and small. Because, yes, size does matter. Say you’re a very large organization looking for one communications partner / firm to manage multiple elements of your communications strategy. And, you need services such as trade-show marketing, social media, media relations, public affairs, investor relations, customer engagement, internal communications, etc. across several geographic regions where you do business. Well, a boutique firm may likely not have the…

Read More