Following are a few comments clients shared about their experience working with Sherman
Communications & Marketing and/or Jason Sherman.
"In my 12 years of marketing, I’ve hired and worked with more marketing agencies and
consultants than I can probably remember. One person that stands out for me, however,
is Jason Sherman. He has proven himself to be a hard-working, hard-hitting marketing
strategist who blends bold strategic thinking and ingenious execution. If you’re looking
for innovative marketing that really moves the needle, I’d recommend Jason to anyone but
my competitors."
Randy Foliente, vice president of marketing
Moby Marketing, Inc. (former director of marketing, Helus)
“It is without reservation that I recommend Jason and SHERMAN communications and marketing to address all of your marketing needs. I can say this without knowing what your needs are as Jason will learn about your business, your personality and desires, and work to fulfill the goals that he will help you lay out in your Plan.
“I was initially concerned that Jason would not grasp our very specialized area of expertise, but Jason proved himself to be diligent in his pursuit of our success. He is easy to work with and often thinks ‘outside of the box,’ to get your message to the people that matter. My business partner and I sometimes don't see things in the same light, and Jason helped put things in perspective for us both to find the common ground so things will work.
“We have now been in local, regional and national trade and consumer media as well as on major network and Latino news thanks to Jason’s efforts. From creating our voice-on-hold script to developing a head-turning collateral campaign to helping us build our referral network, Jason has helped our practice fire on all cylinders. I am happy to provide specifics about our working with Jason. I think Jason could help almost any business, be it big or small, to reach the next level (or two!)."
David H. Hanson, M.D., D.D.S., co-founder
Lincoln Park Institute for Oral and Cosmetic Surgery
"Jason Sherman worked alongside our public relations department to create and
execute a media relations strategy that landed us in The New York Times. Working with
him on-site, we learned that Jason has a never-say-die attitude about reaching his clients’
goals. Jason checks his ego at the door to get the job done. He’s an equally effective
communications strategist and tactician."
William Perry, director of public relations
SumTotal Systems (formerly with Participate Systems)
"For the two years I worked closely with Jason, he was the lead person on our agency’s
account team. He consistently recommended and implemented low-cost, high-impact PR and
marketing communications strategies and initiatives that got RE/MAX International results.
We found him to be creative, imaginative, energetic, and very helpful. I would make the
highest recommendation to anyone considering working with Jason Sherman."
Bill Echols, vice president of public relations
RE/MAX International, Inc.
“I’ve rarely found a company that lived up to its tag line. For Sherman Communications ‘the passionate pursuit of results’ is absolutely true.
“Jason Sherman cultivated all the best media contacts in our industry and generated an incredible level of excitement and interest in our company and our service. This interest manifested in the form of timely and compelling write ups and articles that have given us more inquiries and leads than we have been able to handle. His grasp of technology and media relations is a great pairing.
“Jason is professional, smart and a joy to work with. What more can you ask for than someone who produces the results you want and makes the whole process a pleasure?”
Patricia Keljik, founder and president
giantLEAP, Inc.
“The media placements you secured absolutely created a huge buzz and interest in our transponders in the sailing world. You truly earned your money.”
Kim Flagstad, president and founder
Flagship Integration Services
“Jason Sherman puts his money where his mouth is...he delivers on creative projects and provides imaginative publicity that works on many levels. He's a great strategic thinker who can help you with real issues, like growing revenues and impacting your bottom line.”
Philip McCaleb, founder and president
Genuine Scooter Co.
“Jason and Sherman Communications provided individualized service in helping to create a brochure for a unique pediatric program. He was very in tune to the needs of our program and had a great grasp of the information and message that we were trying to communicate. His skills and expertise allowed us to create a very compelling, creative, friendly and informative communications tool. I would highly recommend Jason’s services.”
Lisa Mulvaney, M.Ed.
CCLS (formerly pediatric program coordinator, University of Chicago Hospitals)
"Jason clearly has a strong competency in developing marketing & communication strategies.
Regardless of the industry, he devotes the necessary time and effort to understand your market,
your competitors, and your challenges."
Brent Arnold, vice president of marketing
Allegiance Healthcare, Convertors Group (now Cardinal Health)
"Whenever you hire an external marketing consultant and media specialist to help craft and carry your
company's message to key constituents, you need to have complete trust in this person's capabilities.
That's what I have with Jason. He combines a rare mix of foresight and meticulous planning with a
hit-the-ground-running mentality that is perfect for executing against a plan and quickly producing
results."
Brett Wangman, president
The Center for Association Growth (formerly VP of marketing with Participate Systems)
"Sherman Communications & Marketing has made a ‘marketing believer’ out of me.
Jason and his firm have convinced me that there is a partner out there that really contributes
positively to the bottom line through outstanding marketing research, strategic planning, and PR.
I have been in the industry long enough to know that there are thousands of good people and
companies that ‘do’ marketing communications, but very few who work hard at making a difference
for a company. Sherman Communications & Marketing is one of those rare-breed firms that gets it
and delivers."
Mark Mohr, chief executive officer
StudioNorth (www.studionorth.com)
"Looking back now, we have come to realize how important and valuable the work you did for us was.
It was a stretch for us to afford PR and marketing communications so early on, but I think that
it was incredibly valuable in our launch and in the way that our company has come to be perceived.
I would recommend to any company to bite the bullet and have a strategic plan done for them to help
focus what the company is about.
"When people contact us about Folioplanet, they invariably compliment us on what we are doing.
We’re considered ‘the artist's friend’, a ‘grassroots’ type of company, etc., which are all things
that were mentioned in the key messages and positioning that you helped us develop. In our subsequent
promotions, interviews and public speaking, we have always referred back to those messages and
positioning. This has helped to keep our message focused and on target.
"Honestly, we really didn’t understand how important that was at the time, but now we can see that it
has worked perfectly and helped us grow into a well-known and well-respected site for illustrators.
We’re clearly identified as the alternative to older traditional competitors, which is how we wanted
to be perceived. We’ve seen other companies enter the field without a strong PR plan, and they have
stumbled – to our advantage.
"So, in short, the work you did for us was very helpful. It made sure that our company launched in
the right direction and has served to guide us as we move forward."
Bryan Leister, president
Folioplanet.com and Foliofactory.com
“From the very beginning, Jason Sherman understood what our company needed and was adept at explaining those needs. His company slogan, ‘the passionate pursuit of results,’ describes perfectly what he does.
“I would like to impart a short history of our experience with Jason. Initially, Jason interviewed us on what our company is doing and what we are trying to do. At that time we had just come out with a new product called the Buffalo Peanut. With excellent organizational skills, he was able to lay out a comprehensive plan to gain exposure for this product and our company.
“Jason’s enthusiasm for us as a client fuels his creativity to find the parts of our experience as a company that are most interesting to our target audience and then form those parts into a cohesive story. We spent two weeks deciding what was novel about us and what we found fascinating about our business and products.
“Once Jason had the story down on paper, he really went to work. The real secret of Jason’s creativity comes in his ability to see connections where there seemingly are none. With only a thread of commonality between our company and other contacts, Jason has managed to tell our story and match us up with other individuals and companies that have resulted in wide exposure and even direct sales.
“Jason’s efforts toward our initial goal of exposure has resulted in several newspaper articles, including one in the Wall Street Journal, as well as in the Detroit News, Oakland Press, Crain’s Detroit Business, Macomb Daily and upcoming articles in dBusiness and the Detroit Jewish News. Moreover, Jason has gotten product reviews in The Nibble, Fiery Foods, Taquitos, Nightclub Bar Magazine and others to come. We even got a 3½ minute story on CNBC that aired nationally! As of the first of October 2007, Jason has been working with us for seven months, and most of this activity has occurred within the last five months.
“Jason’s impact on our company is substantial. Our customers have a new and improved respect for what we are doing. Prospective customers are easily willing to listen to our pitch when they find out where our story is being told. And sales of our new Buffalo Peanuts are growing. We are getting calls from all over the country and Canada.
“Jason is extremely attentive to detail. His guidance in helping us do our part in this public relations effort has been invaluable. He makes sure, for example, we dispatch emails to all our contacts when a story hits the news. We think so highly of Jason that I would recommend a company put him on retainer now before he gets too busy to take on new clients.”
Daniel Levy, founder
Nuts are Good! / Fresh Roasted Almond Company (www.nutsaregood.com)
"It has truly been a pleasure working with Jason and his partners – and I look forward to working
with them on future projects. I highly recommend these creative, experienced professionals to anyone
seeking assistance with strategic marketing or Web site-related projects."
Christa Guttenberger, director of marketing
Wisconsin Chamber Orchestra (formerly with Music Institute of Chicago)
"Jason Sherman, of Sherman Communications & Marketing, has been working with our company since
autumn of 2002 on a wide range of well-defined, specific projects as well as on creating a comprehensive
strategic marketing and communications plan for our company’s future.
"In short, Jason’s strategic efforts have helped us to: 1) Increase sources of referrals – through
new partnership with complementary organizations and individuals that we expect will lead to a
significant increase in sales; 2) Define our identity and overall brand better, leading to greater
unity among our staff and stronger positioning in the marketplace; 3) Understand our competitors and their
strengths and weaknesses better; and 4) Give shape, direction and clarity to our overall 12-month marketing
efforts – something that will help us both spend our money more wisely and meet our bigger business objectives.
Overall, Jason has helped us to see the value of strategic marketing.
"Throughout our experience with Jason, he has displayed limitless energy and enthusiasm that
is infectious both to our own staff as well as to prospective customers and third parties with
whom he has worked on our behalf. He is intensely passionate about his work – quickly becoming
our company’s most vocal supporter and fan. Immediately upon working with him, he began to generate
creative marketing concepts at a pace that was clearly beyond the scope of his obligation. When we
ask him to implement any given idea, he executes assertively, with exceeding effectiveness; and best
of all, he stays within budget. He has always been mindful of our resources and able to prioritize
his work on projects that would give us the greatest 'bang for our buck'.
"One of the most gratifying things about working with Jason is his level of communications with us.
Being based in Florida, we were initially concerned about utilizing a marketing firm in Chicago.
However, we have found the distance to be of very little consequence. Jason lets us know on a regular
basis what he is doing, the progress he is making, and when he anticipates being complete on any given
project. This allows me to structure our finances accordingly so that his invoices are never a surprise
or a question of what he has done during those hours. Our discussions also allow us together to manipulate
a project as it is being implemented to gain the best possible results. He is clearly able to gear his
communication with a given client, like us, to that client’s desired level.
"Finally, and perhaps most importantly, Jason has an affable personality that just makes people like him.
This not only makes him incredibly pleasant to work with, but also helps him implement marketing ideas
in a way that people do not feel 'pitched to' and remain open to the underlying message. Never have I
known anyone so intelligent with such creative marketing savvy who can pursue an objective aggressively
and yet be so truly friendly and likeable – putting everyone with whom he speaks at ease.
"Jason is truly a gem that we were fortunate enough to have discovered. Our only regret is that we’ve
been unable to entice him to move to Florida and work with us full-time. We highly recommend Sherman
Communications & Marketing and I am more than happy to talk with anyone about our experience working
with Jason’s firm."
Mindy Parker, co-founder
MP Artworks (www.mpartworks.com)
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