We work closely with companies in the renewable energy field as well as with companies committed to sustainability and wanting to share that commitment with their constituents. (Jason, in fact, has a 5.8 MW solar PV system on his own home and donates more than 1% of his annual income to environmental nonprofits.)
Green Is Good
Consumers have seen enough green washing to discern the real deal from being dealt a hand, to know real wind power from more hot air. Today’s smart companies are making real and substantive commitments to sustainability. The brilliant ones are making these commitments part of their daily business practices and identities – and winning over loyal constituents in the process.
Renewable Energy Public Relations
Our renewable energy PR and marketing work includes managing all PR for the 40th Annual National Solar Conference of the American Solar Energy Society (ASES) to helping organizations launch sustainability programs to gaining national coverage for an emerging solar-panel manufacturer (Grape Solar) and much more. We’ve also forged beneficial alliances for clients with international environmental groups.
Since spring of 2018, we’ve worked closely with E.ON (now RWE), the world’s fourth largest renewable energy company. To help RWE Renewables develop wind farms in N. America, we have created: strategic plans; detailed recommendations for boosting community support and engagement; a wide variety of collateral and direct mail; advertisements (magazine, newspaper and radio); four, local-market websites; and more. We’ve secured positive media stories, hosted events and worked with community members to balance the narrative in counties that resist wind. We are also identifying and working with organizations to help find new project partners. In just the first two months of this effort, we’ve helped to identified four potential, major wind and/or solar projects.